Microsoft’s employees are more innovative than Apple’s, and Facebook’s staff are less creative than most tech workers, says a study led by Indian-origin entrepreneur.
The findings showed that Facebook lags behind the others in cultivating a culture of creativity. Microsoft employees are more innovative than those at Apple. “The study data tell us that in terms of adventurousness, Microsoft employees tend to be neck-and-neck with Apple’s, and much more adventurous than Google, Facebook, or IBM employees,” Samar Birwadker, Founder and CEO of Good&CO, was quoted as saying to fastcompany.com on Friday.
Although the giants of the technology industry have a lock on employer branding by their quirky hiring practices, free food, and other perks that make work “fun”, the analysis of the personalities of their staffs presents a different picture. Companies like IBM, Facebook and Google aren’t necessarily providing the working atmosphere that is reflected in their recruiting materials, the study showed. “You can’t have 10 people in a boardroom deciding what the culture of the company is.
It is defined by the people who already work there,” he noted, revealing that employees who discover that their company culture is different than advertised are more likely to leave.